Claude Landing Page Prompt Template
You get landing page copy that speaks to one audience, leads with the outcome they want, answers their objections, and drives one action. This version is set up for Claude: attach the documents, code or data the prompt refers to, or paste them below the prompt. Below you'll find the prompt, how to run it in Claude, a worked example and answers to common questions.
Write landing page copy. ## Product and offer Product: [what it is and who it is for] Main outcome for the customer: [what changes for them] Offer and call to action: [e.g. start free trial, book a demo] ## Audience Who: [one specific audience] Their current way of doing this: [tools or habits they use today] Top objections: [why they hesitate] ## Proof [real testimonials, numbers, customer logos, guarantees] ## Instructions - Headline states the outcome in the customer's terms. Subheadline says how. - Write sections in this order: hero, problem, how it works (3 steps), benefits, proof, objections and FAQ, final call to action. - Benefits before features. Every feature line explains why it matters. - Use only my proof. No invented testimonials or numbers. - One primary call to action, repeated, with the same wording. ## Output format Copy for each section with labels, plus 3 alternative headlines. Context - Reference material: [paste it below, or attach the file]
How to use this prompt
- 1
Open Claude
Start a new chat in Claude and paste the prompt.
- 2
Give it context
Attach the documents, code or data the prompt refers to, or paste them below the prompt.
- 3
Review and iterate
Reply in the same chat to refine. Point to the exact part you want changed.
- 4
Save what you repeat
If you use this prompt often for one body of work, set it up in a Claude Project with the instructions and reference files saved.
Working in Claude
- •Claude handles long documents well, so paste the full source text rather than a summary when accuracy matters.
- •Longer pieces of writing or code may open in a side panel (an artifact) that you can edit and ask Claude to revise.
- •Clear structure helps: separate instructions from the material with headings or tags such as <document>.
Worked example
What you give it
Product: a tool that turns recorded sales calls into CRM notes automatically. Outcome: reps stop spending evenings updating the CRM. CTA: start free trial. Audience: sales managers at teams of 5 to 30 reps. Current way: reps type notes after calls, often days later. Objections: privacy of call recordings, accuracy. Proof: "My reps got back about 4 hours a week," Dana R., sales manager. Used by 140 sales teams.
What a good answer looks like (shortened)
Hero Headline: Your reps sell. The notes write themselves. Subheadline: Turn every recorded sales call into accurate CRM notes, so your team stops updating records at night. CTA: Start free trial Problem Notes typed days after a call are short, late and missing the details your forecast depends on. How it works 1. Connect your call recorder. 2. Each call becomes a summary with next steps. 3. Notes sync to your CRM for the rep to approve. Proof "My reps got back about 4 hours a week." Dana R., sales manager Used by 140 sales teams. Objections Is call data private? [Add your actual security details here.] How accurate are the notes? Reps review every note before it syncs. Final CTA: Start free trial Alternative headlines 1. CRM notes done before the next call 2. Stop losing deal details to late notes 3. Give your reps their evenings back
Tips for better results
- •Write Top objections from real sales calls or support emails. Answering the actual reasons people hesitate does more than any headline.
- •Fill in "Their current way of doing this." The Problem section is strongest when it describes what they do today.
- •Longer pieces of writing or code may open in a side panel (an artifact) that you can edit and ask Claude to revise.
- •Avoid this: Writing for everyone, which produces a vague headline that no specific visitor recognizes as being about them.
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Variations
Waitlist page
Change Offer to: join the waitlist. Remove the proof section and add a short "why we are building this" section.
Paid ad landing page
Add this line to Instructions: Match the headline to this ad [paste ad copy] so visitors see the same promise.
Webinar registration
Change the sections to: hero, what you will learn (3 bullets), speaker, date and time, registration form, FAQ.
Save it as a Retext snippet
Retext is a free text expander for Mac. Save this prompt once, then type ;landing in any app (ChatGPT, Claude, your editor, a browser tab) and the full prompt is pasted in.
- Click Add to Retext. The prompt installs as a snippet with the trigger ;landing.
- Change the trigger in Retext if you prefer a different one.
- Type the trigger wherever you want the prompt, then fill in the brackets.
Frequently asked questions
What makes a landing page convert?
A clear match between what the visitor wants and what the headline promises, believable proof, and one obvious next step. Copy that answers real objections tends to help more than clever wording.
Should I use a Claude Project for this prompt?
If you run it often against the same reference material, yes. Save the prompt as the project's instructions and upload the files once.
Should I A/B test AI-written headlines?
Yes, if you have enough traffic. Test headlines with different angles rather than small wording changes, so a winner tells you something about your audience.
How do I reuse this prompt without copying it every time?
Click Add to Retext to save it as a snippet. Then type ;landing in any Mac app, including your AI tool, and the full prompt is pasted in.
Related Templates
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Our best coding prompts in one Markdown file, delivered by email. The templates here stay free either way — the pack just saves you the copying.