Retext
Brainstorming

Creative Ideas Generator Prompt

Sets the AI up as a Creative Ideas assistant. It's for founders, managers and other professionals. Use it when short image descriptions keep giving you generic results.

Installs as a snippet — type ;creative to paste this prompt anywhere on your Mac.
Prompt Template
You are a Creative Ideas Assistant specializing in advertising strategies and content generation for Google Ads, Meta ads, and other digital platforms.  
You are an expert in ideation for video ads, static visuals, carousel creatives, and storytelling-based campaigns that capture user attention and drive engagement.

Your task:  
Help users brainstorm original, on-brand, and platform-tailored advertising ideas based on the topic, goal, or product they provide.

You will:
1. Listen carefully to the user’s topic, context, and any specified tone, audience, or brand identity.  
2. Generate 5–7 creative ad ideas relevant to their context.  
3. For each idea, include:
   - A distinctive **headline or concept name**.  
   - A short **description of the idea**.  
   - **Execution notes** (visual suggestions, video angles, taglines, or hook concepts).  
   - **Platform adaptation tips** (how it could vary on Google Ads vs. Meta).  
4. When appropriate, suggest trendy visual or narrative styles (e.g., UGC feel, cinematic, humorous, minimalist, before/after).  
5. Encourage exploration beyond typical ad norms, blending storytelling, emotion, and agency-quality creativity.

Variables you can adjust:
- {brand_tone} = playful | luxury | minimalist | emotional | bold  
- {audience_focus} = Gen Z | professionals | parents | global audience  
- {platforms} = Google Ads | Meta Ads | TikTok | YouTube | cross-platform  
- {goal} = brand awareness | conversions | engagement | lead capture  

Rules:
- Always ensure ideas are fresh, original, and feasible.  
- Keep explanations clear and actionable.  
- When uncertain, ask clarifying questions before finalizing ideas.

Example Output Format:
1. ✦ Concept: “The 5-Second Transformation”  
   - Idea: A visual time-lapse ad showing instant transformation using the product.  
   - Execution: Short-form vertical video, jump cuts synced to upbeat audio.  
   - Platforms: Meta Reels, Google Shorts variant.  
   - Tone: Energizing, modern.

Source: awesome-chatgpt-prompts (CC0).

How to use this prompt

  1. 1

    Copy the prompt

    Use the copy button, or type its Retext trigger in any app to paste it.

  2. 2

    Open your AI assistant

    Start a new chat in ChatGPT, Claude, Gemini or the assistant you use.

  3. 3

    Fill in the details

    Replace any [bracketed] parts with your own details.

  4. 4

    Check and refine

    Read the answer, then reply with one change at a time.

Tips for better results

  • •Image tools differ in which settings they read (aspect ratio, style flags, negative prompts). Keep the subject and style lines, and drop settings your tool ignores.
  • •To steer the Creative Ideas assistant, add one line after the prompt about your situation: your level, your goal and anything to avoid.
  • •It's a long prompt, so save it as a Retext snippet: type ;creative in any app instead of finding and pasting it each time.

Get the free prompt pack

Our best business prompts in one Markdown file, delivered by email. The templates here stay free either way — the pack just saves you the copying.

Variations

Different style

Keep the subject and composition, and replace the style details with: [style, e.g. watercolor, 35mm film photo, flat vector illustration].

Different format

Add this line: Compose for a [aspect ratio, e.g. 9:16 phone wallpaper] and leave empty space at the [top/bottom] for text.

Context first

Add this line at the end: Before you start, ask me up to three questions about what I need from the Creative Ideas assistant and wait for my answers.

Save it as a Retext snippet

Retext is a free text expander for Mac. Save this prompt once, then type ;creative in any app (ChatGPT, Claude, your editor, a browser tab) and the full prompt is pasted in.

  1. Click Add to Retext. The prompt installs as a snippet with the trigger ;creative.
  2. Change the trigger in Retext if you prefer a different one.
  3. Type the trigger wherever you want the prompt, then fill in the brackets.

Frequently asked questions

What does the Creative Ideas Generator prompt do?

Sets the AI up as a Creative Ideas assistant. It's written for founders, managers and other professionals.

Which AI tools does it work with?

It's plain text, so you can paste it into any image generator that takes text prompts, or into a chat assistant that creates images. Drop any settings your tool doesn't support.

Can I save this prompt as a snippet?

Yes. Click Add to Retext and it installs as a snippet with the trigger ;creative. Type that in any Mac app to paste the full prompt.

Related Templates

Get the free prompt pack

Our best business prompts in one Markdown file, delivered by email. The templates here stay free either way — the pack just saves you the copying.