Landing Page Prompt Templates
You get landing page copy that speaks to one audience, leads with the outcome they want, answers their objections, and drives one action. The prompt below works in any AI assistant. It comes with a worked example, the mistakes that make AI output for this task weak, and variations for common situations.
Write landing page copy. ## Product and offer Product: [what it is and who it is for] Main outcome for the customer: [what changes for them] Offer and call to action: [e.g. start free trial, book a demo] ## Audience Who: [one specific audience] Their current way of doing this: [tools or habits they use today] Top objections: [why they hesitate] ## Proof [real testimonials, numbers, customer logos, guarantees] ## Instructions - Headline states the outcome in the customer's terms. Subheadline says how. - Write sections in this order: hero, problem, how it works (3 steps), benefits, proof, objections and FAQ, final call to action. - Benefits before features. Every feature line explains why it matters. - Use only my proof. No invented testimonials or numbers. - One primary call to action, repeated, with the same wording. ## Output format Copy for each section with labels, plus 3 alternative headlines.
How to use this prompt
- 1
Copy the prompt
Use the copy button, or type its Retext trigger in any app to paste it.
- 2
Open your AI assistant
Start a new chat in ChatGPT, Claude, Gemini or whichever assistant you use, so earlier messages don't steer the answer.
- 3
Fill in the brackets
Replace every [bracketed] part with your real details. Specific inputs are what make the answer specific.
- 4
Check and refine
Read the result against the goal above, then reply with one change at a time.
Worked example
What you give it
Product: a tool that turns recorded sales calls into CRM notes automatically. Outcome: reps stop spending evenings updating the CRM. CTA: start free trial. Audience: sales managers at teams of 5 to 30 reps. Current way: reps type notes after calls, often days later. Objections: privacy of call recordings, accuracy. Proof: "My reps got back about 4 hours a week," Dana R., sales manager. Used by 140 sales teams.
What a good answer looks like (shortened)
Hero Headline: Your reps sell. The notes write themselves. Subheadline: Turn every recorded sales call into accurate CRM notes, so your team stops updating records at night. CTA: Start free trial Problem Notes typed days after a call are short, late and missing the details your forecast depends on. How it works 1. Connect your call recorder. 2. Each call becomes a summary with next steps. 3. Notes sync to your CRM for the rep to approve. Proof "My reps got back about 4 hours a week." Dana R., sales manager Used by 140 sales teams. Objections Is call data private? [Add your actual security details here.] How accurate are the notes? Reps review every note before it syncs. Final CTA: Start free trial Alternative headlines 1. CRM notes done before the next call 2. Stop losing deal details to late notes 3. Give your reps their evenings back
Tips for better results
- •Write Top objections from real sales calls or support emails. Answering the actual reasons people hesitate does more than any headline.
- •Fill in "Their current way of doing this." The Problem section is strongest when it describes what they do today.
- •Where the copy needs facts you did not give, like security details, fill them in with true information before publishing.
- •Avoid this: Writing for everyone, which produces a vague headline that no specific visitor recognizes as being about them.
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Variations
Waitlist page
Change Offer to: join the waitlist. Remove the proof section and add a short "why we are building this" section.
Paid ad landing page
Add this line to Instructions: Match the headline to this ad [paste ad copy] so visitors see the same promise.
Webinar registration
Change the sections to: hero, what you will learn (3 bullets), speaker, date and time, registration form, FAQ.
Save it as a Retext snippet
Retext is a free text expander for Mac. Save this prompt once, then type ;landing in any app (ChatGPT, Claude, your editor, a browser tab) and the full prompt is pasted in.
- Click Add to Retext. The prompt installs as a snippet with the trigger ;landing.
- Change the trigger in Retext if you prefer a different one.
- Type the trigger wherever you want the prompt, then fill in the brackets.
Frequently asked questions
What makes a landing page convert?
A clear match between what the visitor wants and what the headline promises, believable proof, and one obvious next step. Copy that answers real objections tends to help more than clever wording.
Should I A/B test AI-written headlines?
Yes, if you have enough traffic. Test headlines with different angles rather than small wording changes, so a winner tells you something about your audience.
How do I reuse this prompt without copying it every time?
Click Add to Retext to save it as a snippet. Then type ;landing in any Mac app, including your AI tool, and the full prompt is pasted in.
Related Templates
Get the free prompt pack
Our best AI prompts in one Markdown file, delivered by email. The templates here stay free either way — the pack just saves you the copying.